Nominated for:
Lifetime Achievement

Truelove Property & Construction is a third-generation, family-run business based in Lincoln. Founded in 1968 by the late George and Patricia Truelove, the company is now run by the second generation of the family, while the third generation heads up other aspects of the business. Brothers Barrie and Paul Truelove are directors, and Paul’s son Matthew is following his father into bespoke property and construction under his own banner, Deer’s Leap.

The Truelove family is known in the East Midlands as a builder of homes of enviable style and construction. In 1978 George Truelove negotiated the purchase of a significant portion of the land released by Lincoln City Council on the old airfield on Doddington Road, Lincoln. By this time, their eldest son Paul was actively involved in the business.

Just over 500 homes were then built by the company on Doddington Park. During this time, developments in Barrow-Upon- Humber, Broughton, Chapel St Leonards, Eagle, Hibaldstow, Kirton-in- Lindsey, Mumby, North Carlton, Saxilby, South Hykeham and Waddington were also completed, meaning the company had added a further 250 new homes in Lincolnshire.

At the end of 1999, the company opened a new arm in Nottingham which started to acquire old mills and warehouses to convert them into stylish city living apartments. The company also designed and built schemes for new apartments blocks and over a seven-year period built over 1,500 apartments under the name of Lace Market Properties Ltd.

Truelove Property continued to build during this time, completing more than 140 homes from smaller, individually designed properties to larger schemes of 80 homes. These developments were at Ingham, North Carlton, Sudbrooke, Barrow-Upon-Humber and Kirton-in- Lindsey.

Today, the family continues to build luxurious and enviable homes, using local materials and giving home buyers choice, quality and individuality not available elsewhere in the region. Short company bio Truelove Property & Construction is a family-run and third-generation home builder based in Lincolnshire and the East. 

What town/city are you based in?
Lincoln (Midlands)

Number of generations
3rd generation

Construction and property

Number of employees