Paul and his team of ‘biscovites’ have ripped up the rulebook with regards to traditional biscotti thinking.
The company needed to overcome traditional prejudices that the best biscotti came from Italy, that almonds were always the answer and the craggy, double-baked biscuit’s sole priority was to be a posh coffee accompaniment.
It made perfect sense for the Great British Biscotti Co to tap into the thriving fine coffee landscape and delis, hotels and upmarket delis were certainly where the business first made its mark in it’s quirky, quintessentially English artisan-style packs.
Core marketing successes included reviving the lost art of dunking and creating the world’s 1st tea-centric biscotti (traditionally deemed coffee focused). Next came 3 box gift packs for key online emporiums like Notonthehighstreet followed by the creation of some snack pack concepts for airlines and hospitality.
This summer saw the arrival of a second tier of ‘extra indulgent’ flavours including Jalapeno & Cheddar, Sun-dried Tomatoes & Olives, Dark Chocolate Orange and Pistachios, Cranberries and White Chocolate.
What town/city are you based in?
Christchurch, Dorset (South West)
Number of generations
Fast Moving Consumer Goods
Number of employees