Company name
Swifts Bakery

Website
www.swifts-bakery.co.uk

What town/city are you based in?
Ludlow

Number of generations
6th generation & beyond (wow!)

Industry
Bakery and Confectionery

Number of employees
10-50

Turnover
£500k – £1m

Tell us about your family business (What you do, how you started, who’s involved etc)
our family has been in the baking industry for nearly 160 years and 6 generations I myself am a director in the company as well as a baker of 26 years experience. The business began in the 1860’s with my great great great aunt she began baking for the locality to support herself and her family after the death of her husband we have 7 members of the family working in the business my wife and eldest son (Gen 6) who is currently in his second year apprenticeship my mother and father as well as my brother and sister in law between us we run 2 bakeries and 4 shops as well as up to 85 wholesale customers from restaurants hotels deli’s farm shops and convenience stores

What’s your proudest moment/biggest achievement as a family business?
for myself personally there are a few proud moments, the publishing of a book was a big high point for me, the fact that through all that has happened over the last century and a half our family business is still here is also something I am immensely proud of but maybe recently the fact that my eldest son has decided to join the business take on an apprenticeship and work side by side with me, I can’t express quite how proud that makes me feel, paired with that my younger son is also now showing an interest as well as my wife continuing to work along and support me with 2 new additions to the family

What do you love about being a family business?
basically it is ours, we get out what we out in, yes it can be difficult at times, very difficult but we are working for each other and also giving others the chance of finding employment, this obviously brings its own stresses but to think you are able to help 30 other people families in your community with employment that is something special. The history the hard work the pain and sacrifices that ourselves and previous generations have made only make what we do more of a privilege

Twitter
@bread2bake12