Company name
Propeller BrandComms


What town/city are you based in?

Number of generations
1st generation

advertising & marketing

Number of employees

£500k – £1m

Tell us about your family business (What you do, how you started, who’s involved etc)
Propeller is an advertising and marketing agency which specialises in the SME retail sector, and specifically, family-owned businesses. It is owned and run by Ian and Berni Waddington, and daughter Romy, with son Elliot helping out with IT and digital support. Now in our 7th year (four as LLC, and three to date as Ltd Co), we work with freelance creatives, and partner with other family-owned specialist businesses in media, print production and digital.

What’s your proudest moment/biggest achievement as a family business?
Recovering from the loss of two key clients in 2013, which then accounted for over 80% of turnover, by securing three new accounts which have seen turnover increase in 2016 to over £600K.

What do you love about being a family business?
We stand (or fall) together and success is owned by all of us.