Company name
Odiham Cake Company


What town/city are you based in?
Odiham, Hampshire

Number of generations
1st generation

Cake Decorating

Number of employees


Tell us about your family business (What you do, how you started, who’s involved etc)
Odiham Cake Company was started back in 2012 by experienced chef Gareth Jones. After being made redundant it gave Gareth the opportunity to turn his hobby into a business. With the support of his wife Emma and 4 children, it was clear that everyone thought it would be the best way forward and Odiham Cake Company was born. Starting out in the family home kitchen, they soon outgrew their surroundings and in 2014 acquired a small unit a short walking distance from the family home.

The business prides itself on creating bespoke handcrafted pieces of edible art for clients for all types of occasions. From weddings, birthdays or corporate events. The core principles of the business are to provide a cake that entices all the senses from visual to the taste, from the smell to the touch and even cakes that can make sounds!

Gareth is the designer and decorator, overseeing all aspects of the business. He liaises with the clients on designs and ideas helping to understand the requirements and then, turning those ideas into reality and 3D edible art.

Emma is the backbone of the company and now bakes the majority of the cakes and most of the admin work from invoicing, emails and bookkeeping.

Our children have various roles: Beth, our eldest, keeps the Pinterest board going adding cakes and creating interest, she has an enthusiasm in drawing anime and helps design some of our cakes. Owen designed our Logo and also draws sketches of cake ideas. He now has a driving licence and will be moving on to being our main delivery driver soon. Amy, who has just finished her GCSE’s, is often in the kitchen helping us on large projects and events. She loves baking and enjoys helping us in creating the cakes and cupcakes. Lily our youngest is also a keen artist and loves to draw cake designs. She too helps on larger projects and events and is often in the kitchen boxing orders and helping on the finishing touches.

What’s your proudest moment/biggest achievement as a family business?
Moving into our premises in 2014 has been a game changer for us. No longer baking at home enabled us to grow our business faster and we managed it without borrowing a penny! It provides a more professional feel to the business and we have an area for clients to come in and discuss their various requirements. There have been many achievements through the years, making cakes for many celebrities and meeting so many wonderful and talented individuals. One of the most memorable has to be the Family road trip to France. We were asked to commission a cake for Dick Strawbridge for his Birthday with which we obliged. We drove 400 miles with a half-finished cake, tools and equipment and family all in tow! We rented a lovely Gite where we added all the finishing touches to the cake and then we all personally delivered the cake to Dick and his Family. It was a wonderful time, and many great memories were made during that time.

What do you love about being a family business?
What’s not to love about it, well okay maybe not the long hours but apart from that! We love the flexibility of running a family business. Being able to work around the family is so rewarding – yes there are deadlines that must be met but, with careful planning and flexible working hours a balance is achieved. Also working together makes us stronger as a family, helping each other to grow the business as a team but also help each other grow independently.