Nominated for:
Big heart

Customer service
Family business of the year

Founded in 2002 by a passionate Mother demanding the healthiest and happiest start for her two sons; New Dawn is now co-owned by husband and wife Dawn and Andrew Nelmes after Andrew left the 8 to 6 job to be his own boss (as at-least he likes to think). The company manufacture and sell Organic and Cruelty-Free Skin and Hair Care products that are purchased in over 40 countries from their family home in Pembrokeshire, West Wales. 

The business not only gave the Nelmes family access to a healthier life but also acted as the first job for sons Lloyd and Aled who now both work in Social Media & E-commerce for the business. Self-employment meant the business and family could move to Pembrokeshire in 2005 in seek of life closer to the sea and the elements.

Today, the business has added two employees to the family: Trained chef and pun lord Mike and dog obsessed Katie. Both with a passion for natural living.

The biggest achievement and what keeps the team loving every day is the stunning feedback received by over 100,000 customers whose confidence has been restored by the products. The word ‘Miracle’ is often used. Reviews can be found here:

What truly encapsulates the business’ success is its recent achievement of purchasing a Shopfront in the Fishguard area of Pembrokeshire for Summer 2018 opening. Despite the area suffering shop closures, New Dawn Organic will be a beacon of Natural and Organic living with an emphasis on sustainability. Customers will be able to refill their used bottles and sit down for a cuppa to go through their skin and hair requirements.

Summarised, New Dawn is a company with sustainability at heart born out of the care and passion of a young mother. Feel Good in your Skin!

What town/city are you based in?
Pembrokeshire (Wales)

Number of generations
1st generation

Manufacturing – Home, Garden & Lifestyle goods

Number of employees