Company name
Longcroft Luxury Cat Hotel Group


What town/city are you based in?

Number of generations
1st generation

Luxury Pet

Number of employees


Tell us about your family business (What you do, how you started, who’s involved etc)
Longcroft Luxury Cat Hotels provide 5-star, private, spacious, cats only accommodation for their feline guests whilst their owners are away. Offering a home from home environment with a maximum of 8 very spacious suites each with their own thermostatically controlled bedroom areas complete with wrought iron beds leading to semi-outdoor play areas. Expert care and attention ensure that every guest has just as good a holiday, if not better than their owners!

Longcroft began as a small family business in 2010 with a chat over a coffee between mother and daughter about improving the standards of cat welfare across the UK which developed the concept for Longcroft, the world’s first five-star luxury cat hotel group!  Seven years on and The Purser family have created a unique and rewarding business and in doing so have pioneered a multitude of innovations. Abi Purser, supported by her family, still runs the first hotel with an impressive 15 more hotel owners and their families having joined the Longcroft team who are successfully running their own hotels offering the same 5-star experience for their feline guests and owners. Their bespoke approach has firmly placed Longcroft as the market leaders within the luxury cat hotel industry and all 15 locations offer the same, consistently high standards.

What’s your proudest moment/biggest achievement as a family business?
Longcroft is a game changer in an industry that has seen little change in many years. The business has been a runaway success, leading to the launch of a further 15 Longcroft franchise hotels all located in the gardens of the hotel owners homes, with demand from both cat owners and individuals wanting to join the up and coming growing brand. Longcroft offers a completely unique quality of life with partners enjoying flexible working, fabulous salaries and rewarding careers.

“Seeing individuals grow the business through mentorship and job satisfaction is without any shadow of a doubt a great achievement, then being able to empower others to repeat this experience 15 times over in just 5 years makes the Longcroft family very proud, we are well on the way to reshaping an industry that has stood still for 50 years.”

What do you love about being a family business?
“The lifestyle Longcroft allows is very special. Simple things like being able to collect the kids from school,  Longcroft allows me to shape my day around my families needs whilst still having enough time to offer 5-star care to my customers and guests. With a clever bit of multi-tasking and thanks to the awesome processes and productivity, we have honed over the years this allows me to be helping with homework one minute and the next I can be in my cat hotel cuddling cats .. how flexible is that!”

Abi’s passion for cat welfare, meticulous research and attention to detail coupled with her mother’s passion for creating a welcoming experience for every feline guest as if they were part of her own family and placing the customer and their cat at the heart of every decision has been the driving force behind the success of the business.

Throughout its evolution Longcroft has stood by its family values, firmly believing that all the team are part of the Longcroft family.