Company name
Internet Affiliation Ltd

Website
www.internetaffiliation.co.uk

What town/city are you based in?
Lowestoft

Number of generations
1st generation

Industry
Advertising

Number of employees
1-10

Turnover
0-£250k

Tell us about your family business (What you do, how you started, who’s involved etc)
Internet Affiliation was set-up in 2006 by John Ellis and Susan Julings to promote holiday accommodation, using the internet. We started the business to provide a little extra income and to fulfil an entrepreneurial streak which John has. It seems we launched the business just at the right moment, as the economy was getting over that dreaded dot-com bubble in the early 2000s, and people were starting to see the potential of the internet.

As the popularity of the internet grew, so did our business. In 2006 we were running the company as a part-time venture, but by 2011 it was clear that more time was needed to keep things going. So, it was in 2011 that two major steps were taken:

1) John gave up full-time employment to spend more time on Internet Affiliation
2) Internet Affiliation became Internet Affiliation Ltd.

We have a small clutch of websites to promote holidays:
http://www.cottage-choice.co.uk/
http://www.holiday-choices.co.uk/
http://www.uk-holiday-shop.co.uk/
http://www.villa-choice.co.uk/

Here we are in 2017, and still going strong. Our two young children aren’t quite so young anymore!

Our son is 17 and in full-time education, but is involved in the business too, providing IT support (particularly video editing when needed). With our daughter coming up to 13 and will be a trainee content writer.

What’s your proudest moment/biggest achievement as a family business?
I think the biggest achievement was when the decision was made to work on Internet Affiliation Ltd full-time. This was really a life changing experience (for the better, I must add!).

What do you love about being a family business?
The flexibility and freedom are the key items for our family business. The company is an on-line operation, which means we don’t need very much office space. Which is handy, because we’re still running from the dining room of our family home! Although long hours are called for, these can usually be fitted around family life.

Twitter
https://twitter.com/Internet_Aff