Frank Di Lusso
What town/city are you based in?
Number of generations
Number of employees
Tell us about your family business (What you do, how you started, who’s involved etc)
Frank Di Lusso is a luxury hair salon set up in 2014 by Frank Cappalonga and his wife Charlie, with support from both their parents. Frank also counts his staff as the family as he has trained them from being apprentices to now fully qualified stylists. As a team, we have always set ourselves ‘big business’ standards, incorporating the latest technology and innovation in our work behind the scenes running the company as well as front of house. We offer the highest levels of customer service, provide a generous loyalty scheme to our clients, contribute to our local community and give genuine career paths to promising young stylists and apprentices.
What’s your proudest moment/biggest achievement as a family business?
We were delighted to be named ‘One To Watch’ at the 2015 Red Ribbon Awards, and have a number of other local and national award wins under our belt. Our proudest achievement as a team is our loyalty reward scheme which offers bonuses to clients who re-book with us. In just under three years we have given away the equivalent of £30,000 in services and products! That means a lot to us as it shows our clients are happy with what we do and keep coming back for more. And it feels especially good to have rewarded them for it!
What do you love about being a family business?
Being a family business means we have endless passion, drive and commitment for the salon. We eat, sleep and live the business every day. And we love it! No matter what happens, we are all in it together, and we share our wins and our challenges as a family team. That makes the harder times easier, and the successes all the sweeter!