Company name
Bigjigs Toys


What town/city are you based in?

Number of generations
2nd generation

Retail manufacturer and distributor

Number of employees

Tell us about your family business (What you do, how you started, who’s involved etc
Bigjigs Toys is an award winning UK toy company that design, manufacture, distribute and retail an extensive range of traditional toys, games and puzzles. As well as designing our own product ranges we distribute for a number of fantastic brands on an exclusive basis.
Our range extends to over 2000 products and can be found in outlets including independent retailers, departments stores, garden centres, book shops and mail order across the UK, EU and US.
Liz & Peter Ireland founded the business in 1985 together they made and sold handmade wooden jigsaw puzzles at craft fairs and agricultural shows throughout the UK.  Since then Sam & Tom, Liz & Peter’s sons joined the business. Two generations work in the business on a daily basis and have done for almost eleven years.  Sam’s children also play a part in the business as toy testers and catalogue models!
Liz Ireland – Founder & Managing Director
Sam Ireland – Operations Director
Tom Ireland – OEM and International Sales Director.
Peter Ireland – Founder, Advisor and Mentor to the Board
Tell us about your family business (What you do, how you started, who’s involved etc
Holding the Guinness World record for the longest wooden rail track, albeit for a short amount of time.
What do you love about being a family business?
We love being a family business because we are involved in every aspect of the business and we strive to keep all departments and tasks in-house rather than outsourcing so that this is not lost.  From toy design and research to the operations and logistics of delivering the toys throughout the world the family has a part to play in it all. Sam and Tom were the first catalogue models.Toy testing and catalogue modelling have now passed to Arthur and Edith Ireland – Sam’s children! As a family, we are passionate about our product and equally passionate about the business we run.