Company name


What town/city are you based in?

Number of generations
1st generation


Number of employees

£500k – £1m

Tell us about your family business (What you do, how you started, who’s involved etc)
My name is Estelle Lloyd. I co-founded Azoomee with my husband Douglas because, as parents of three daughters aged between 4 and 11, we found out the hard way that there’s no simple solution to stopping kids from stumbling across inappropriate things online.

Azoomee is for primary school-aged children. Within one single app, Azoomee gives kids the best TV shows, educational games, audiobooks and creative tools in one safe place. Azoomee works on any mobile device – it’s the one children’s app parents don’t need to worry about.

I spend my time on the creative side of the business, choosing the incredible games, videos and creative tutorials for kids to be included on Azoomee, working on the design of the app and making the user experience really exciting for children. Douglas heads up marketing and business development as we develop the business into a leading children’s media brand within the UK and beyond.

Together we are supported by an unbelievably talented technology team who have helped turn our vision into reality.

What’s your proudest moment/biggest achievement as a family business?
We’ve had a lot of proud moments as a family business, partnering with the NSPCC, securing a BAFTA nomination for our internet safety cartoon series we produced in-house, when my husband signed an exclusive distribution deal with O2 to include an Azoomee subscription with every children’s tablet they sell, winning Innovation of the Year last November at the British Small Business Awards.

But what makes us most proud is having created a business together, which has a real purpose and isn’t just about the pursuit of profit – giving children a safe way to be entertained, learn valuable digital skills, communicate and all the time be safe. It’s also great to know that the more families that subscribe to our app, the more we donate to the NSPCC. As our business grows so do our donations to the NSPCC.

What do you love about being a family business?
We both love running a family business because it gives us a chance to work together on a project that is both very personal but is also geared to making every parent’s life easier. When two people (and the rest of the team for that matter) know each other this well, we are able to come up with great new ideas and then make them a reality! You can’t do that within a large corporation!